{"id":14,"date":"2021-11-21T15:14:19","date_gmt":"2021-11-21T15:14:19","guid":{"rendered":"https:\/\/opticsmarketing.biz\/about\/"},"modified":"2023-10-23T15:20:54","modified_gmt":"2023-10-23T15:20:54","slug":"about","status":"publish","type":"page","link":"https:\/\/somadog.com\/OpticsMarketing\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t
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Hire Strategic Partners<\/h2>

Optics Marketing is a collaboration between Walter and Bridget High, a married couple who actually enjoy working together. We know, go figure. \n

\nHaving worked together off and on for the better part of two decades, we have developed a synergy that speeds productivity, enhances creativity, and magnifies messaging.\nTogether we bring a diversity of strategic\u200b experience and hands-on creative talent to the table that provides an agency skill set between just the two of us. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Walter High<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Founder\/Chief Creative Officer<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Walter has built a career from his proclivity for using creativity as a tool for business growth.<\/p>

He is a multi-disciplined marketing expert with deep experience in conceptualizing and executing successful strategic branding, product marketing, and demand-gen\/capture initiatives in B2B and B2C arenas. His experience runs the gamut from business owner and marketing\/communications consultant to full-time marketing executive.<\/p>

Having worked with start-ups and Fortune 500\u2019s alike, his clients have ranged in diversity from Hollywood studios to Harvard Business Publishing and from healthcare to warehouse automation and robotics, his experience gives him a unique perspective and objectivity that he uses to quickly assess and diagnose marketing challenges, no matter the industry or solution offering.<\/p>

A hands-on creative strategist, Walter excels at distilling complexity into clarity and articulating messaging that engages, educates, and empowers prospects to make transformative decisions.<\/p>

Beyond his professional life, Walter also sees creativity as a tool for living a more fulfilling life. Whatever the activity, creativity is typically the driver. Writing, building, marriage, bodysurfing with his daughter, and most importantly, being a father. Add creativity and each activity gets exponentially better and more memorable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Bridget High<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Founder\/Chief Account Officer<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marketing is Bridget\u2019s second career, but her first taught her many of the disciplines she uses today. A professional ballerina for 5 years (and that was after the 14-year training program) instilled in her the dedication, focus, artistry, and grace she brings to her marketing career.<\/p>

Having directed marketing operations across a number of industries, including high-tech, non-profit arts, commercial real estate investment, and warehouse automation and robotics, Bridget is a quick study in not only seeing the big picture, but in analyzing a business\u2019 messaging with the objectivity needed to assess its strengths and weaknesses.<\/p>

She understands the incredible importance of production value when it comes to executing creative ideas, and therefore brings strong organizational and managerial skills to every project she oversees. And her keen eye for detail ensures the professional polish needed for that final performance.\u00a0<\/p>

Along the way, she has earned a reputation for her organizational skillset, her diplomatic leadership, and her undaunted tenacity in the face of challenge.<\/p>

But the reputation she enjoys most is that of being a great mom \u2014 which makes it somewhat ironic that\u00a0 her background in childcare seems to be most helpful in wrangling a certain creative to whom she is married.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What You Get with Optics Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tIntellectual Offerings\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

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\u2022 Business acumen
\n\u2022 Cognitive empathy
\n\u2022 Visual intelligence
\n\u2022\u00a0Strategic insight
\n\u2022 Keen understanding of the human condition
\n\u2022\u00a0Objective, cross-industry perspective and ideas\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tStrategic Offerings\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

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\n\u2022 Critical thinking
\n\u2022 Hands-on Creativity
\n\u2022 Communications expertise
\n\u2022 Quality content directions and creation
\n\u2022 Big picture, multi-disciplined experience
\n\u2022 Managerial insights\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tIndustry Experience Offerings\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

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\n\u2022 Warehouse Automation and Robotics
\n\u2022 High-tech
\n\u2022 Entertainment
\n\u2022 Business Publishing
\n\u2022 Healthcare
\n\u2022 Manufacturing
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What our clients say...<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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