{"id":2488,"date":"2023-09-07T19:22:45","date_gmt":"2023-09-07T19:22:45","guid":{"rendered":"https:\/\/opticsmarketing.biz\/?page_id=2488"},"modified":"2023-10-31T20:44:56","modified_gmt":"2023-10-31T20:44:56","slug":"blog","status":"publish","type":"page","link":"https:\/\/somadog.com\/OpticsMarketing\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2488\" class=\"elementor elementor-2488\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e920edb elementor-section-height-min-height elementor-section-items-bottom elementor-section-boxed elementor-section-height-default\" data-id=\"6e920edb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-474c2562\" data-id=\"474c2562\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fc22488 elementor-widget elementor-widget-heading\" data-id=\"4fc22488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-small\">Bystanders 2 Buyers<br>\nBlog<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30b6a51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30b6a51\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f189e1\" data-id=\"2f189e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07ab9f4 elementor-widget elementor-widget-heading\" data-id=\"07ab9f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The person pictured above may not look like your typical prospect or fit your Ideal Customer Profile (ICP), but he's likely as distracted and checked-out as the audience you're trying to reach. <br><br>\nProspects vary. Marketing challenges remain consistent. Below are some ideas for how to cut through the noise in ways that turn bystanders into buyers.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ae22d8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2ae22d8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a85f43\" data-id=\"8a85f43\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68a7d69 elementor-widget elementor-widget-ucaddon_post_blocks\" data-id=\"68a7d69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_post_blocks.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Post Blocks -->\n\t\t<link id='font-awesome-css' href='https:\/\/somadog.com\/OpticsMarketing\/wp-content\/plugins\/unlimited-elements-for-elementor\/assets_libraries\/font-awesome6\/fontawesome-all.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='font-awesome-4-shim-css' href='https:\/\/somadog.com\/OpticsMarketing\/wp-content\/plugins\/unlimited-elements-for-elementor\/assets_libraries\/font-awesome6\/fontawesome-v4-shims.min.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Post Blocks *\/\n\n\n\n#uc_post_blocks_elementor_68a7d69 {\n    display:grid;\n}\n#uc_post_blocks_elementor_68a7d69 .ue_post_blocks_box\n{\n  overflow:hidden;\n}\n\n#uc_post_blocks_elementor_68a7d69 .ue_post_blocks_image\n{\n  overflow:hidden;\n}\n#uc_post_blocks_elementor_68a7d69 .ue_post_blocks_image img\n{\n  width:100%;\n  display:block;\n}\n#uc_post_blocks_elementor_68a7d69 .ue_post_blocks_link a\n{\n  display:inline-block;\n  text-decoration:none;\n  text-align:center;\n}\n\n\n#uc_post_blocks_elementor_68a7d69 .ue-grid-item-meta-data\n{\n  display:inlin-flex;\n  flex-wrap: wrap;\n}\n\n.ue-grid-item-meta-data\n{\n  font-size:12px;\n}\n\n#uc_post_blocks_elementor_68a7d69 .ue-grid-item-meta-data-icon\n{\n  line-height:1em;\n}\n\n#uc_post_blocks_elementor_68a7d69 .ue-grid-item-meta-data-icon svg\n{\n  width:1em;\n  height:1em;\n}\n\n#uc_post_blocks_elementor_68a7d69 .ue_post_blocks_box{\n  display: flex;\n  flex-direction: column;\n}\n#uc_post_blocks_elementor_68a7d69 .ue_post_blocks_content{\n display: flex; flex-grow: 1;\n flex-direction: column;\n}\n#uc_post_blocks_elementor_68a7d69 .ue_post_blocks_link{ margin-top: auto;\n}\n\n.ue-grid-item-category a\n{\n  display:inline-block;\n  font-size:10px;\n  text-transform:uppercase;\n}\n\n<\/style>\n\n<div id=\"uc_post_blocks_elementor_68a7d69\" class=\"ue_post_blocks uc-items-wrapper\" >\n    <div class=\"ue_post_blocks_box\">\n    <div class=\"ue_post_blocks_image\">\n    <a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/10\/19\/marketing-is-a-critical-discipline-for-a-b2b\/\" style=\"display:block;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/10\/Moneycrop-768x364.jpg\"  src=\"https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/10\/Moneycrop-768x364.jpg\" alt=\"Moneycrop\" width=\"768\" height=\"364\"><\/a>\n  <\/div>\n    <div class=\"ue_post_blocks_content\">\n      \n     \n         \n    <div class=\"ue_post_blocks_title\"><a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/10\/19\/marketing-is-a-critical-discipline-for-a-b2b\/\">Marketing is a Critical Discipline for a B2B<\/a><\/div>    \n        \n    \n    <div class=\"ue_post_blocks_text\">Many B2Bs mistakenly view marketing as a nice-to-have versus a necessity. They see it as a luxury and an expense, instead of the investment that it really is.&nbsp;\n\n\nAs an engineering company, Invata struggled with that throughout my tenure and subsequently for a good bit of &nbsp;my...<\/div>    <div class=\"ue_post_blocks_link\"><a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/10\/19\/marketing-is-a-critical-discipline-for-a-b2b\/\" class=\"\">READ POST<\/a><\/div>  <\/div>\n<\/div>\n<div class=\"ue_post_blocks_box\">\n    <div class=\"ue_post_blocks_image\">\n    <a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/12\/07\/warehouse-automation-requires-serious-marketing\/\" style=\"display:block;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/12\/MarketMarket2-768x299.jpg\"  src=\"https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/12\/MarketMarket2-768x299.jpg\" alt=\"MarketMarket2\" width=\"768\" height=\"299\"><\/a>\n  <\/div>\n    <div class=\"ue_post_blocks_content\">\n      \n     \n         \n    <div class=\"ue_post_blocks_title\"><a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/12\/07\/warehouse-automation-requires-serious-marketing\/\">Why Warehouse Automation Needs Marketing<\/a><\/div>    \n        \n    \n    <div class=\"ue_post_blocks_text\">Ten or so years ago, you could get away with subpar marketing in warehouse automation and still do pretty well.\n\n\nThe reason? Most of the companies providing warehouse automation were doing just that \u2014 subpar marketing. And they had no real motivation to do anything else, because...<\/div>    <div class=\"ue_post_blocks_link\"><a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/12\/07\/warehouse-automation-requires-serious-marketing\/\" class=\"\">READ POST<\/a><\/div>  <\/div>\n<\/div>\n<div class=\"ue_post_blocks_box\">\n    <div class=\"ue_post_blocks_image\">\n    <a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/10\/18\/its-your-brand-you-need-to-worry-about\/\" style=\"display:block;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/10\/Your-Brand-Day-768x343.jpg\"  src=\"https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/10\/Your-Brand-Day-768x343.jpg\" alt=\"Your-Brand-Day\" width=\"768\" height=\"343\"><\/a>\n  <\/div>\n    <div class=\"ue_post_blocks_content\">\n      \n     \n         \n    <div class=\"ue_post_blocks_title\"><a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/10\/18\/its-your-brand-you-need-to-worry-about\/\">It\u2019s Your Brand You Need to Worry About<\/a><\/div>    \n        \n    \n    <div class=\"ue_post_blocks_text\">The buying process has shifted away from sales to marketing \u2014 at least in part.\n\n\nAs a result, a large part of your company&#8217;s sales effort is being made before your sales team ever gets involved.\n\n\nHere\u2019s why: \n\n\nYour buyers are doing a majority of their research online, long...<\/div>    <div class=\"ue_post_blocks_link\"><a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/10\/18\/its-your-brand-you-need-to-worry-about\/\" class=\"\">READ POST<\/a><\/div>  <\/div>\n<\/div>\n<div class=\"ue_post_blocks_box\">\n    <div class=\"ue_post_blocks_image\">\n    <a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/10\/19\/your-marketing-success-hinges-on-great-writing\/\" style=\"display:block;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/10\/Writing-is-on-the-Wall-768x354.jpg\"  src=\"https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/10\/Writing-is-on-the-Wall-768x354.jpg\" alt=\"Writing-is-on-the-Wall\" width=\"768\" height=\"354\"><\/a>\n  <\/div>\n    <div class=\"ue_post_blocks_content\">\n      \n     \n         \n    <div class=\"ue_post_blocks_title\"><a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/10\/19\/your-marketing-success-hinges-on-great-writing\/\">Your Marketing Success Hinges on Great Writing<\/a><\/div>    \n        \n    \n    <div class=\"ue_post_blocks_text\">Want to build your brand? Expand demand for your offerings?&nbsp; Increase revenue?\n\n\nIt all hinges on writing.&nbsp;\n\n\nThink about it. Every service, product, idea, and concept your business hopes to share with your potential buyer will need to be conveyed primarily through writing...<\/div>    <div class=\"ue_post_blocks_link\"><a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/10\/19\/your-marketing-success-hinges-on-great-writing\/\" class=\"\">READ POST<\/a><\/div>  <\/div>\n<\/div>\n<div class=\"ue_post_blocks_box\">\n    <div class=\"ue_post_blocks_image\">\n    <a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/10\/19\/nuance-differentiates\/\" style=\"display:block;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/10\/Snackable2-768x295.jpg\"  src=\"https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/10\/Snackable2-768x295.jpg\" alt=\"Snackable2\" width=\"768\" height=\"295\"><\/a>\n  <\/div>\n    <div class=\"ue_post_blocks_content\">\n      \n     \n         \n    <div class=\"ue_post_blocks_title\"><a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/10\/19\/nuance-differentiates\/\">Nuance Differentiates<\/a><\/div>    \n        \n    \n    <div class=\"ue_post_blocks_text\">There\u2019s a ton of advice on the internet about how writing should be &#8220;snackable&#8221; to meet the frenetic attention spans of the internet audience.\n\n\nThe idea is to write all copy in bite sized portions so it&#8217;s easy to read.&nbsp;\n\n\nNothing long. And certainly nothing...<\/div>    <div class=\"ue_post_blocks_link\"><a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/10\/19\/nuance-differentiates\/\" class=\"\">READ POST<\/a><\/div>  <\/div>\n<\/div>\n<div class=\"ue_post_blocks_box\">\n    <div class=\"ue_post_blocks_image\">\n    <a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/10\/19\/visuals-play-a-larger-role-than-most-people-think\/\" style=\"display:block;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/10\/Visuals-768x338.jpg\"  src=\"https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/10\/Visuals-768x338.jpg\" alt=\"Visuals\" width=\"768\" height=\"338\"><\/a>\n  <\/div>\n    <div class=\"ue_post_blocks_content\">\n      \n     \n         \n    <div class=\"ue_post_blocks_title\"><a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/10\/19\/visuals-play-a-larger-role-than-most-people-think\/\">Visuals Play a Larger Role than Most People Think<\/a><\/div>    \n        \n    \n    <div class=\"ue_post_blocks_text\">Visuals, if used at all in B2B offerings, are typically an afterthought.\n\n\nMost people don\u2019t think visuals matter. If anything they grab what\u2019s handy without regard for the quality of the image, the readability of the table, or the clarity of the slide.\n\n\nPeople will get it, they...<\/div>    <div class=\"ue_post_blocks_link\"><a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/10\/19\/visuals-play-a-larger-role-than-most-people-think\/\" class=\"\">READ POST<\/a><\/div>  <\/div>\n<\/div>\n<div class=\"ue_post_blocks_box\">\n    <div class=\"ue_post_blocks_image\">\n    <a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/09\/07\/it-doesnt-have-to-be-so-complicated\/\" style=\"display:block;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/09\/Doesnt-Have-to-be-so-Complicated-4-768x362.jpg\"  src=\"https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/09\/Doesnt-Have-to-be-so-Complicated-4-768x362.jpg\" alt=\"Doesnt-Have-to-be-so-Complicated-4\" width=\"768\" height=\"362\"><\/a>\n  <\/div>\n    <div class=\"ue_post_blocks_content\">\n      \n     \n         \n    <div class=\"ue_post_blocks_title\"><a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/09\/07\/it-doesnt-have-to-be-so-complicated\/\">It Doesn\u2019t Have to Be So Complicated<\/a><\/div>    \n        \n    \n    <div class=\"ue_post_blocks_text\">Marketing became really complicated over the last decade.\n\n\nSo complicated that even career marketers found themselves scratching their heads.\n\n\nSo much new technology. So many metrics. So many algorithms.\n\n\nAnd so many damn initializations:\n\n\n\nSEO, SER, SEM, SMM, ABM, MAP, PPC, CPC,...<\/div>    <div class=\"ue_post_blocks_link\"><a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/09\/07\/it-doesnt-have-to-be-so-complicated\/\" class=\"\">READ POST<\/a><\/div>  <\/div>\n<\/div>\n<div class=\"ue_post_blocks_box\">\n    <div class=\"ue_post_blocks_image\">\n    <a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/09\/07\/got-ai\/\" style=\"display:block;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/09\/AI-LG-768x384.jpg\"  src=\"https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/09\/AI-LG-768x384.jpg\" alt=\"AI-LG\" width=\"768\" height=\"384\"><\/a>\n  <\/div>\n    <div class=\"ue_post_blocks_content\">\n      \n     \n         \n    <div class=\"ue_post_blocks_title\"><a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/09\/07\/got-ai\/\">Got AI?<\/a><\/div>    \n        \n    \n    <div class=\"ue_post_blocks_text\">Artificial intelligence is everywhere.\n\n\nSo who needs humans anymore? Especially humans who spend their days thinking of creative ideas and crafting copy to back-up and communicate those ideas.\n\n\nWith AI, you can do your company\u2019s marketing yourself\u2026 at a fraction of the cost.\n\n\nNeed...<\/div>    <div class=\"ue_post_blocks_link\"><a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/09\/07\/got-ai\/\" class=\"\">READ POST<\/a><\/div>  <\/div>\n<\/div>\n<div class=\"ue_post_blocks_box\">\n    <div class=\"ue_post_blocks_image\">\n    <a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/10\/19\/dont-believe-the-hype\/\" style=\"display:block;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/10\/Stop-768x337.jpg\"  src=\"https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/10\/Stop-768x337.jpg\" alt=\"Stop\" width=\"768\" height=\"337\"><\/a>\n  <\/div>\n    <div class=\"ue_post_blocks_content\">\n      \n     \n         \n    <div class=\"ue_post_blocks_title\"><a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/10\/19\/dont-believe-the-hype\/\">Don't Believe the Hype<\/a><\/div>    \n        \n    \n    <div class=\"ue_post_blocks_text\">Marketers like hype. And every time you turn around, there seems to be some marketer hyping a new trend.\n\n\nThe past decade, for example, has given birth to a host of \u201cnew\u201d forms of marketing including digital marketing, data-driven marketing, performance marketing, and even attribution...<\/div>    <div class=\"ue_post_blocks_link\"><a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/10\/19\/dont-believe-the-hype\/\" class=\"\">READ POST<\/a><\/div>  <\/div>\n<\/div>\n<div class=\"ue_post_blocks_box\">\n    <div class=\"ue_post_blocks_image\">\n    <a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/10\/19\/internal-marketing-equals-leadership\/\" style=\"display:block;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/10\/Scull-768x411.jpg\"  src=\"https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/10\/Scull-768x411.jpg\" alt=\"Scull\" width=\"768\" height=\"411\"><\/a>\n  <\/div>\n    <div class=\"ue_post_blocks_content\">\n      \n     \n         \n    <div class=\"ue_post_blocks_title\"><a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/10\/19\/internal-marketing-equals-leadership\/\">Internal Marketing = Leadership<\/a><\/div>    \n        \n    \n    <div class=\"ue_post_blocks_text\">Real marketing success comes when all departments in a company speak the same language, share the same phrasing, and promote the same message to prospects and clients alike.&nbsp;\n\n\nBut that only happens when company executives are on the same page in endorsing and continuously reinforcing...<\/div>    <div class=\"ue_post_blocks_link\"><a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/10\/19\/internal-marketing-equals-leadership\/\" class=\"\">READ POST<\/a><\/div>  <\/div>\n<\/div>\n<div class=\"ue_post_blocks_box\">\n    <div class=\"ue_post_blocks_image\">\n    <a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/10\/19\/customer-endorsements-matter-to-everyone\/\" style=\"display:block;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/10\/Together2000-768x341.jpg\"  src=\"https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/10\/Together2000-768x341.jpg\" alt=\"Together2000\" width=\"768\" height=\"341\"><\/a>\n  <\/div>\n    <div class=\"ue_post_blocks_content\">\n      \n     \n         \n    <div class=\"ue_post_blocks_title\"><a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/10\/19\/customer-endorsements-matter-to-everyone\/\">Customer Endorsements Matter to Everyone<\/a><\/div>    \n        \n    \n    <div class=\"ue_post_blocks_text\">I spent the better part of my tenure at Invata being unable to share any customer names or imagery from our installations with the general public.&nbsp;\n\n\nProof points? What proof points? I had none.\n\n\nI had to find other ways to get prospects to our door without them. &nbsp;It was...<\/div>    <div class=\"ue_post_blocks_link\"><a href=\"https:\/\/somadog.com\/OpticsMarketing\/2023\/10\/19\/customer-endorsements-matter-to-everyone\/\" class=\"\">READ POST<\/a><\/div>  <\/div>\n<\/div>\n\n<\/div>\n<!-- end Post Blocks -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d103b82 elementor-section-full_width elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"d103b82\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e6d115\" data-id=\"3e6d115\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37e2989 elementor-widget elementor-widget-image\" data-id=\"37e2989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"844\" src=\"https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/10\/girl-892768-PLU-Ad.jpg\" class=\"attachment-full size-full wp-image-4195\" alt=\"\" srcset=\"https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/10\/girl-892768-PLU-Ad.jpg 2000w, https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/10\/girl-892768-PLU-Ad-300x127.jpg 300w, https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/10\/girl-892768-PLU-Ad-1024x432.jpg 1024w, https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/10\/girl-892768-PLU-Ad-768x324.jpg 768w, https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/10\/girl-892768-PLU-Ad-1536x648.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ec56ed elementor-section-full_width elementor-hidden-desktop elementor-section-height-default elementor-section-height-default\" data-id=\"7ec56ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57351b3\" data-id=\"57351b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-558270f elementor-widget elementor-widget-image\" data-id=\"558270f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"708\" src=\"https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/10\/girl-892768-PLUMobile2.jpg\" class=\"attachment-full size-full wp-image-4213\" alt=\"\" srcset=\"https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/10\/girl-892768-PLUMobile2.jpg 1000w, https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/10\/girl-892768-PLUMobile2-300x212.jpg 300w, https:\/\/somadog.com\/OpticsMarketing\/wp-content\/uploads\/2023\/10\/girl-892768-PLUMobile2-768x544.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Bystanders 2 Buyers Blog The person pictured above may not look like your typical prospect or fit your Ideal Customer Profile (ICP), but he&#8217;s likely as distracted and checked-out as the audience you&#8217;re trying to reach. Prospects vary. Marketing challenges remain consistent. Below are some ideas for how to cut through the noise in ways [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2488","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/somadog.com\/OpticsMarketing\/wp-json\/wp\/v2\/pages\/2488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somadog.com\/OpticsMarketing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/somadog.com\/OpticsMarketing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/somadog.com\/OpticsMarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/somadog.com\/OpticsMarketing\/wp-json\/wp\/v2\/comments?post=2488"}],"version-history":[{"count":5,"href":"https:\/\/somadog.com\/OpticsMarketing\/wp-json\/wp\/v2\/pages\/2488\/revisions"}],"predecessor-version":[{"id":4290,"href":"https:\/\/somadog.com\/OpticsMarketing\/wp-json\/wp\/v2\/pages\/2488\/revisions\/4290"}],"wp:attachment":[{"href":"https:\/\/somadog.com\/OpticsMarketing\/wp-json\/wp\/v2\/media?parent=2488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}